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3 articles with title/keywords/abstract containing MARKET DEMAND

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Marketing in adversity

Authors: Baker, Michael J.; Gummesson, Evert

Source: Journal of Customer Behaviour, Volume 8, Number 2, June 2009 , pp. 97-103(7)

Consumer response and cyclicality in new products management

Author: Rajagopal

Source: Journal of Customer Behaviour, Volume 7, Number 2, June 2008 , pp. 165-180(16)

The Basics of Marketing Strategy: Where is the Customer?

Author: Wensley, Robin

Source: Journal of Customer Behaviour, Volume 5, Number 3, December 2006 , pp. 201-248(48)

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