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2 articles with title/keywords/abstract containing CONSUMER PREFERENCE

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Consumer response and cyclicality in new products management

Author: Rajagopal

Source: Journal of Customer Behaviour, Volume 7, Number 2, June 2008 , pp. 165-180(16)

Country-of-Origin and Consumer Evaluation of Mobile Handsets: A Comparative Study of Scotland and Thailand

Authors: Ibrahim, Essam E.; Sothornnopabutr, Pajaree

Source: Journal of Customer Behaviour, Volume 5, Number 2, July 2006 , pp. 167-196(30)

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