Journal of Customer Behaviour

Editorial
pp. 197-200(4)
Author: Baker, Michael J.

The Basics of Marketing Strategy: Where is the Customer?
pp. 201-248(48)
Author: Wensley, Robin

The Paradoxical Buying Behaviour of Parents: The Purchase of 'Healthy and 'Unhealthy' Foods
pp. 249-265(17)
Author: Noble, Gary

The Importance of Perceived Benefits in Intentions to Use Internet Banking among Greek PC Users
pp. 267-283(17)
Authors: Chaniotakis, Ioannis E.; Lymperopoulos, Constantine

The Role of Trust Dimensions in Online Retailers' Trust Building Efforts
pp. 285-306(22)
Authors: Park, JungKun; Goetzinger, Lynn